Sonar//Google Play//United States

password manager Google Play Keyword Difficulty

"password manager" has a difficulty score of 58/100 (Medium). The top results have an average of 86 450 reviews. 9 of 10 top apps include the keyword in their title. With good metadata optimization and targeted downloads, ranking in the top 10 is achievable.

Data measured Mar 11, 2026 from the top 10 ranking apps on the United States Google Play.

0/ 100
Medium
Avg. reviews86,450
Avg. rating3.9
Title match9/10
CategoryUtilities
StoreGoogle Play
CountryUnited States
MeasuredMar 11, 2026

Top 10 Ranking Apps

Keyword in title
1Google Password Manager
4.3★
7,739 reviews
2LastPass Password Manager
3.6★
235,219 reviews
3Enpass Password Manager
Enpass Technologies Inc
4.0★
21,139 reviews
4Keeper Password Manager
Keeper Security, Inc.
4.7★
109,335 reviews
5Bitwarden Password Manager
4.8★
138,954 reviews
6Password Manager
No reviews
7Proton Pass: Password Manager
4.8★
45,601 reviews
8Passwords & passkeys-Safe
SafeInCloud SAS - Password Security
4.4★
50,498 reviews
91Password: Password Manager
3.6★
17,419 reviews
10Dashlane Password Manager
4.5★
238,593 reviews

How is this difficulty score calculated?

Sonar's difficulty score (0–100) analyzes the top 10 apps ranking for “password manager” on the United States Google Play as of Mar 11, 2026. It weighs title match quality (how many of the top apps use the keyword in their title), the install and review volumes of those apps, their average rating, and whether the keyword is dominated by established brands. A score of 0–30 means low competition, 30–60 moderate, and 60–100 highly competitive. Read the full methodology.

How to Rank for “password manager

Include "password manager" in your app title

The Google Play algorithm heavily weights title matches. Place "password manager" or a close variant in your app title for the strongest ranking signal.

Optimize your short description

Google Play's short description (80 chars) appears in search results and influences ranking. Include "password manager" naturally.

Move fast — this keyword is accessible

At 58/100 difficulty, this keyword is within reach for a new app. Ship a well-optimized listing and you could rank within weeks.

Build a keyword cluster

Use "password manager" as your anchor keyword, then target 5-10 related long-tail terms in your keyword field and description to capture broader search traffic.

Localize for more markets

Every country storefront is a separate ranking opportunity. Translate your metadata for the top 5-10 markets to multiply your organic traffic.

Related Keywords

Learn more about ASO

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