Question 1

Which app stores do you support?

Accepted Answer

Sonar supports both the iOS App Store and Google Play Store. You can track keywords, rankings, and competitors across both platforms from a single dashboard — no need for separate tools or subscriptions. Data sources include Apple Search Ads for iOS keyword popularity, the iTunes Search API for app metadata and search rankings, and Google Play autocomplete for Android keyword discovery. Both stores are treated as first-class citizens with full keyword research, difficulty scoring, and daily rank tracking.

Question 2

Where does the keyword data come from?

Accepted Answer

Sonar combines multiple data sources to give you the most accurate picture possible. For iOS, we pull search popularity scores (5–100) from Apple Search Ads and supplement with autocomplete priority data from the App Store. For Google Play, we use autocomplete frequency data and cross-reference with Google Ads search volume as a proxy for keyword demand. You can optionally connect your own Apple Search Ads account (free to create) to unlock per-keyword popularity scores — the same data Apple uses internally. All difficulty scores are calculated using our proprietary algorithm that analyzes the top 10 ranking apps in real time.

Question 3

How is the difficulty score calculated?

Accepted Answer

Our proprietary difficulty score (0–100) analyzes the top 10 ranking apps for each keyword across multiple competitive signals. We look at title match quality (exact, broad, partial, or none), the geometric mean of install counts and review volumes, average ratings, the number of top-100 apps using the keyword in their title or description, app age and update frequency, and whether the keyword is branded. A score of 0–30 means low competition (good opportunity), 30–60 is moderate, and 60–100 means highly competitive. The algorithm is based on open-source ASO research and extended with our own weighting model.

Question 4

How often are rankings updated?

Accepted Answer

Rankings are tracked daily for all subscribers. Automated rank tracking jobs run between 2–5 AM UTC, searching each of your tracked keywords and recording your app's position in the results. Updated rankings are available in your dashboard by morning. You can also view historical rank trends over time to spot seasonal patterns, measure the impact of metadata changes, and catch ranking drops early. App metadata (ratings, reviews, install counts) is also synced daily to give you a complete picture of how your listing evolves.

Question 5

Can I track competitor apps?

Accepted Answer

Yes — every subscription includes unlimited competitor tracking with no per-app fees. Add any competitor app from the App Store or Google Play and Sonar will monitor their keyword rankings alongside yours. You can compare rankings side-by-side, run keyword gap analysis to discover terms competitors rank for that you don't target yet, and track their metadata changes (new versions, description updates, category switches). Competitor intelligence is one of the fastest ways to find keyword opportunities: if a similar app ranks well for a keyword you're missing, that's a signal worth acting on.

Question 6

Do you offer an API?

Accepted Answer

Yes. Sonar is built API-first — every data point in the dashboard is also available through our REST API. The Full plan includes 1,000 API requests per day across all endpoints, plus a command-line tool (CLI) for scripting and automation. We also offer an Agent plan at $9/month with unlimited access to 7 stateless endpoints (app lookup, search, ASO score, keyword research, suggestions, reviews, and keyword extraction) designed specifically for AI agents and MCP integrations. API keys use Bearer token authentication with the aso_ prefix. Full documentation with request/response examples is at trysonar.app/docs/api.

Question 7

What happens after my free trial?

Accepted Answer

After the 14-day trial, you'll need to subscribe to keep accessing the dashboard and API. Your data — tracked apps, keywords, ranking history, and competitor groups — is fully preserved. Subscribe anytime to pick up exactly where you left off. No credit card is required to start the trial, and you can cancel anytime during or after. The Full plan is $29/month (or $19/month billed annually), and we're currently offering a launch deal: the first 100 customers get 50% off locked in for life.

KEYWORD	POPULARITY	DIFFDIFFICULTY	RANK	+/-CHANGE
fitness trackerfitness tracker	72	84	#3	+2
workout plannerworkout planner	61	67	#7	-1
step counterstep counter	58	71	#12	+5
calorie tracker appcalorie tracker app	53	45	#5	0
running logrunning log	44	32	#2	+3

Rank higher in the
App Store

From keyword idea to top-10 ranking

Research, track, and outrank

Keyword Research

Rank Tracking

Competitor Analysis

API & CLI

Dual platform

Historical trends

Smart suggestions

Simple, transparent pricing

Frequently asked questions

Which app stores do you support?

Popular keyword research

ASO guides

Your keywords are waiting

Rank higher in theApp Store

From keyword idea to top-10 ranking

Research, track, and outrank

Keyword Research

Rank Tracking

Competitor Analysis

API & CLI

Dual platform

Historical trends

Smart suggestions

Simple, transparent pricing

Frequently asked questions

Which app stores do you support?

Popular keyword research

ASO guides

Your keywords are waiting

Rank higher in the
App Store